Thanks for your reply, I’ll try to answer each question the best I can…
Benefits of members of the Guild can be numberous! The most obvious being the creation of a united community that share the same passion, these community members can live in a safe Head Quarters and can share information, goods, funding, and other resources with eachother. From a roleplay perspective, the Merchants Guild enriches the world of RPC and lets new merchant charaters have a place to belong. Just how wizards can live with the Mages Guild tower, so can Merchants now belong to a group too!
How does this help the customer? The customer now can have a bigger variety of goods and services to purchase. Ensured quality, speed of delivery etc can also be considered.
The requirements to be set/met by the Members of the guild, I’ll admit, are still taking shape. I’d assume they have to have a store within spawn or another large town. As well as a special skill/talent they can offer the guild. However, these requirements are not set in stone yet.
The question of enforcement and non-compliance are also a work-in-progress. However, once these rules are more fleshed out I’ll be sure to inform the forums!
In reguards to spreading information for customers, I had the idea of a discord news letter. Similar to another publication on the last map, the news letter would be roleplay-based and updated weekly. The letter could highlight deals that the guild sells and also advertise job offers for customers to collect rare materials and sell to the guild!
Thanks for taking interest in my plans, hope this helps